eCommerce websites are extremely competitive and attracting the right customers is crucial. If a customer has to go through many steps or has a poor navigation experience and is not satisfied, they will leave your site without purchasing anything. The good part is that these e-commerce design mistakes are simple to avoid if continue reading this you plan it properly and understanding how customers navigate your website.
The use of low-quality images on product pages is one of the most common ecommerce design errors. A bad image could ruin the potential of your website’s sales. It is recommended to hire a professional photographer to take your product photos. Also, make sure that the images are big enough to display the details of your products.
Another mistake that people make is not establishing consistent page layouts. Different layouts on pages can create confusion for the user, and also make the overall website look messy. It is essential to develop an overall design plan and ensure that every page follows the same design.
Many people do not include contact information on their ecommerce sites. This is a major error as it makes the site appear unprofessional and could cause potential buyers to be skeptical of the business. It is essential to put your contact information in an easily accessible spot on your site so that customers know how to contact you should they have any concerns.
Avoiding these ecommerce mistakes will ultimately result in an improved customer experience and higher sales. By following these simple guidelines, you can ensure that your website is user-friendly, and converts visitors to customers.